- Accountability - we are proud of our successes and own our mistakes.
- Authenticity - we say what we think and we do what we believe in.
- Dedication - we set aggressive goals and do everything ethical to achieve them.
- Fairness - we believe in equal opportunity for everyone, no matter the circumstances.
- Friendships - we see our users as friends we like and sincerely want to help.
- Simplicity - we have a low pain tolerance allowing us to make the complicated simple.
- Trust - we work hard to build trust and work even harder to keep it.